Whether you’re just getting into the game or are a seasoned veteran wanting to make a bit more cash from your photography business, one of the most challenging aspects is figuring out how much to charge.

You don’t want to undervalue your own worth and time, but you also don’t want to charge so high that you’re out of the grasp of potential clients. It’s a fine line to walk.

Thankfully, photographers Sue Bryce and Tiffany Angeles have not only walked that line, but decided to share her tips on what it takes to make an effective pricing platform for your business.

In the three videos, done as part of a CreativeLive session titled ‘Make More Money and Discover Your Worth,’ Bryce and Angeles break down three of the most important tips to keep in mind when planning out pricing:

  1. Charge what you’re worth – be confident in your abilities and know what it is you offer, both in terms of products and aesthetics
  2. Never set yourself at market value – part of knowing what it is you offer helps you better understand what it is you can charge. Don’t base your price purely off of competition. Don’t be afraid to charge more.
  3. Value yourself and your work – this is more all-encompassing than a specific tip, but without the confidence and self-value, it’s going to be a much tougher job to set your pricing.

If you want to pick up the full CreativeLive session, Bryce’s 28-Days of Portrait Photography Bootcamp is 50% off through tomorrow, Thursday April 14th.

[via SLR Lounge]

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